House of Sillage luxury fragrance broadens its makeup ambitions - Glossy |
- House of Sillage luxury fragrance broadens its makeup ambitions - Glossy
- New cosmetics shops bucking virtual trend - Chinadaily.com.cn - Chinadaily USA
- Consignment shop opens at White Marsh – Gazette Journal - Gloucester Mathews Gazette Journal
- The 18 Best Tinted Sunscreens For Your Face 2021 - Women's Health
- Cosmetics shop in western suburb closing due to pandemic - Talk Radio 1210 WPHT
| House of Sillage luxury fragrance broadens its makeup ambitions - Glossy Posted: 31 Mar 2021 09:04 PM PDT  Luxury niche fragrance brand House of Sillage is bullish on the makeup category's sales rebound. House of Sillage launched in 2012 and branched into lipstick in 2018. It's now venturing into other color cosmetics including eyeshadow, a powder highlighter and blush through an online-only collaboration with Disney featuring Minnie and Mickey Mouse. House of Sillage is sold at Saks Fifth Avenue, Neiman Marcus, Bergdorf Goodman and other luxury retailers. Typically, a House of Sillage women's fragrance is about $360 for a 2.5-ounce bottle, while its bow-shaped lipstick cases are $200-$300. Lipstick refills retail for $35. The four new cosmetic products range from $36-$58, with a vault set of eight total products selling for $240. House of Sillage previously collaborated with Disney on a fragrance in Nov. 2020, and has partnered with Amazon Studios and Warner Bros. Pictures. "We wanted the extension of the products [to be] at a lower price point for those customers who were looking for that," said Nicole Mather, House of Sillage founder and CEO. "After this, we will have another cosmetic launch, which will tie into a limited edition fragrance." House of Sillage saw a 300% increased in its DTC e-commerce business in 2020, but Mather declined to state overall sales growth or the percentage of sales attributed to its existing lipstick products. Since 2018, several other fragrance brands have expanded into cosmetics, often starting with lipstick. By Kilian launched a fragranced lipstick collection in Jan. 2019. Next was luxury brand Bond No. 9 in Feb. 2019, followed by Byredo in Oct. 2020. And fashion houses Gucci and Hermès, both with strong fragrance portfolios, opted to make the leap into beauty in 2019 and 2020, respectively. "Makeup is a completely different creative process and scientifically different; it's a completely different lane than fragrance," said Linda Levy, president of industry group The Fragrance Foundation. "Fragrance is an invisible accessory and creates the last piece of your fashion statement, and lipstick, even in the worst times, has always been something that gives you that instantaneous emotional lift." The last year has proven tough for makeup. While the fragrance sales decline was less severe due to a boom in home fragrances and holiday sales. According to the NPD data, makeup sales declined 34% in 2020 compared to 2019, while fragrance declined by 8%. For its part, House of Sillage launched lip balms to adjust to the consumer-buying shift, introduced flash sale promotions to its e-commerce to reach new customers, and started selling fukubukuro-style mystery boxes to generate shopping interest, said Mather. Yet, Levy said that now is still a good time for a fragrance brand to expand into cosmetics, in anticipation of a category sales boost post-pandemic. Indeed, there have been experiences of "revenge buying" in Asian markets and predictions of a resurgence of a 1920s-style culture (and hedonism) in the United States. But in the meantime, House of Sillage is slowly building out its portfolio through collection launches and establishing a name for itself in cosmetics. The brand is promoting the Disney collaboration across Instagram and YouTube, working with Victoria Lyn (@VictoriaLyn, 1 million followers), among others. House of Sillage does not pay influencers, but it uses an invite-only affiliate program. The brand will also host its own video tutorials featuring the makeup across its social accounts. Aside from the makeup expansion, House of Sillage plans to expand into other luxury categories such as candles, home fragrance and body lotions, and will introduce refillable bottles by end of 2021. "We want to give our customers what they are looking for, and if it's not something that they're looking for, then we'll move on," said Mather. "What we're doing in the market [with makeup] is getting an immediate reaction from our consumers… We're not a huge conglomerate company, so we can make quick decisions and are quick to market."  |
| New cosmetics shops bucking virtual trend - Chinadaily.com.cn - Chinadaily USA Posted: 29 Mar 2021 06:23 PM PDT  Youth-oriented brick-and-mortar makeup venues show that being there still matters During the past year when brick-and-mortar stores of all sorts were having a difficult time, newly emerged offline makeup collection stores sustained their rapid expansion in spite of the pandemic. By January 2020, Shenzhen, Guangdong province-based The Colorist, had opened more than 50 stores in 20 cities across China. Guangzhou-based Wow Colour established nearly 300 offline stores throughout 2020. H.E.A.T, also based in Guangdong's capital city, had its finger on the fast-forward button as well of late. Between July 2020 and December 2020, it opened nine brick-and-mortar stores, with average monthly sales revenue surpassing 800,000 yuan ($123,040). The growth was achieved despite the overall downward trend of China's cosmetics sector. According to a report by management consulting firm McKinsey& Co, February 2020 sales revenue of China's cosmetics and personal care sector dropped by 80 percent year-on-year. "Many offline stores and commission agents said that the pandemic had inflicted heavy losses on traditional physical cosmetics stores. Self-employed sector participants saw many closures, while most of the traditional chain stores canceled expansion plans. In contrast, the quick expansion of new makeup stores during the pandemic period demonstrated boldness," said a market research report from cbo.cn, a Wuhan, Hubei province-based cosmetics industry news portal. And the expansion of new players proved to be a success. In September and October 2019, customer volume at new stores of The Colorist in Shenzhen and Guangzhou each surpassed 14,000 on opening day, with people visiting the stores lined up. On Jan 15, 2020, the day that the first store of The Colorist in Beijing cut the ribbon, daily sales revenue surpassed 200,000 yuan. Before the opening of The Colorist store in Guangzhou's OneLink Walk shopping mall, Cecilia Chen, a 26-year-old office clerk, had been planning to visit the store for days. "On opening day, my friend and I arrived at the shopping mall at 9:40 am, 20 minutes earlier than its opening time, just to squeeze into the first batch of visitors to the store," said Chen. When they arrived, they found that the shopping experience was worth the wait, she recalled.  |
| Consignment shop opens at White Marsh – Gazette Journal - Gloucester Mathews Gazette Journal Posted: 31 Mar 2021 11:01 AM PDT The Thrift Miss is White Marsh Shopping Center's newest consignment shop. Open on March 1, owner Robin Owens of Hayes said she wanted to start a business to invest her time in after retiring from real estate. Owens said she noticed Gloucester lacked what the Thrift Miss offers, and being thrifty by nature, it was only natural that she chose to open the consignment store. Owens said that clients bring in their own items and price their own pieces to be sold. The Thrift Miss takes a 50-50 split from the final sale. Each consignment lasts up to 60 days. At the end of the 60 days, the client is paid or picks up what wasn't sold. Owens also offers buyouts for those who just want to get rid of their items. Owens's racks and shelves are filled with many name-brand items priced for fractions of what they were bought for. She said that much of the clothing being sold still have tags on them. Not everything that is brought in to sell is accepted. Owens said that they are very par...  |
| The 18 Best Tinted Sunscreens For Your Face 2021 - Women's Health Posted: 31 Mar 2021 07:01 AM PDT  Christine Giordano x Getty It's no secret that wearing sunscreen daily is the answer to keeping your skin healthy and preventing skin cancer. But consistently layering it into your skincare routine is easy to forget. And, adding another step to your skincare routine is time consuming. But with a multitasking beauty product, it's easier than ever. Meet tinted sunscreens. What is a tinted sunscreen? "Tinted sunscreens are designed to provide all of the sun protection benefits of traditional sunscreen, but with the added benefit of pigment to help camouflage cosmetic imperfections," says Shari Hicks-Graham, MD, a dermatologist in Ohio. Rather than their heavier foundation counterparts, tinted sunscreens are generally lightweight, making them comfortable to wear all day. Makeup is not a replacement for sunscreen.There are clear differences between tinted sunscreens and foundations. Most foundations contain zero SPF. This is why a tinted sunscreen is beneficial and adds more protection than a typical foundation. "Makeup may not have a regulated amount of SPF in it. You always want to choose an SPF product to ensure adequate protection," explains Connecticut-based dermatologist Mona Gohara, MD. This is due to the added sunscreen being a filler-like additive and not necessarily for protection. Dr. Hicks-Graham also notes that the sunscreen added to your favorite foundations is not as effective because protection is secondary to the cosmetic benefits that it provides. Choose a tinted sunscreen that's right for your skin type.The first and most important rule to keep in mind when you're shopping for a tinted sunscreen is to shop for your skin type. "Choose a light SPF lotion if you are oily, and a heavier cream if you are dry," Dr. Gohara notes. You don't want to overload already oily skin with a formula that adds excess oil to clog your pores. But, if you're in between or have dry skin, a creamier texture will play best. Dr. Hicks-Graham also recommends reading reviews to understand how sheer or opaque the tint is before making a purchase. "The finish is important to appreciate because some products feel more lightweight while others are richer in tinted moisturizers," she says. Also keep in mind that "the American Academy of Dermatology recommends wearing an SPF 30 daily," Dr. Hicks-Graham explains. And even if you do choose to go with a higher SPF, you should still be reapplying every two hours for optimal protection. Ahead, see 18 of the best-tinted sunscreens for all skin types that conceal and protect. Advertisement - Continue Reading Below This content is created and maintained by a third party, and imported onto this page to help users provide their email addresses. You may be able to find more information about this and similar content at piano.io Advertisement - Continue Reading Below  |
| Cosmetics shop in western suburb closing due to pandemic - Talk Radio 1210 WPHT Posted: 02 Mar 2021 12:00 AM PST  (WBBM NEWSRADIO) — COVID-19 and online shopping have killed a Merle Norman cosmetics shop and salon that's been in Geneva for 50 years. Owner Sam Wolf says she understands because she's heard it from her customers. "You know, I'm sorry I haven't been in, but I've had no need to wear makeup," they say to her, she tells WBBM Newsradio. "They're not going to the restaurants, they're not going out to places and party and whatnot. So they're not putting any makeup on, and I can't fault anybody for that," Wolf said. Wolf started working at the Merle Norman shop 20 years ago. Four years ago, she bought the business because she didn't want it to close when the previous owner retired. Now, she says she has no choice. "I'm not ashamed to say that I cried for about two weeks," Wolf said. March 20 is the last day the Geneva Merle Norman will be open. "These next 20 days — actually 19 days — I am dreading," she said Tuesday. "Because I have to say goodbye to people that have literally watched my kids grow up." Wolf adds: "Never say never." In a couple of years, if masks disappear, she and Merle Norman might make a comeback in Geneva, she said.  |
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